THE DOORDASH BRAND

When I joined, there was no source of truth. No best practices.
Not even a stance on the Oxford comma (gasp).

That’s when I knew the work was cut out for me.

What followed was countless hours, sharp-eyed feedback, and the creation of some pretty solid guardrails for how to bring the DoorDash brand to life—with clarity, consistency, and a little wit where it counts.

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DASHER BRAND

Dashers have always been the heartbeat of DoorDash, and the brand had to reflect that.

Working closely with the head of Dasher, we built a brand system that put their experience front and center. The result? A playbook that turned heads and raised the bar across the industry.

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