one-liner workshop

Learn to Master the Fundamentals of Brand

Brand Bootcamp 101 is a self-paced, step-by-step course designed to give you a solid understanding of brand essentials and how a well-defined brand can positively impact your business.

Through proven strategies used at brands like Lyft, DoorDash, and Instacart, this course guides you in building a brand that resonates with your audience and sets you apart.

By the end, you’ll have a clear grasp of what brand truly means and the tools to apply these fundamentals to create lasting connections with your customers.

In just four modules, you’ll discover the essential starting points to build a brand your customers can’t live without. Here’s an overview of what we cover in Brand Bootcamp 101.

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    MODULE 1:

    BRAND FOUNDATIONS

    What we cover:

    What is brand

    Building your brand reputation

    Branding beyond the logo

  • ✺

    MODULE 2:

    CUSTOMER CONNECTION

    What we cover:

    Types of customers

    Turn product features into emotional benefits

    Tell your brand story

  • ✺

    MODULE 3:

    BRAND VOICE & TONE

    What we cover:

    Brand persona

    Voice & tone

    Messaging guidelines

  • ✺

    MODULE 4:

    CONTENT STRATEGY

    What we cover:

    The funnel

    Paid, owned, and earned channels

    Social platforms

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What’s inside

30+ videos

Maybe you want to turn a hobby into something more. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Digital workbook

Maybe you want to turn a hobby into something more. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

1-on-1 consultation

Maybe you want to turn a hobby into something more. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Limited Enrollment

Limited Enrollment

✺ Frequently asked questions ✺

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.