brand bootcamp 101

Learn to Master the Fundamentals of Brand

Brand Bootcamp 101 is a self-paced, step-by-step course designed to give you a solid understanding of brand essentials and how a well-defined brand can positively impact your business.

Through proven strategies used at brands like Lyft, DoorDash, and Instacart, this course guides you in building a brand that resonates with your audience and sets you apart.

By the end, you’ll have a clear grasp of what brand truly means and the tools to apply these fundamentals to create lasting connections with your customers.

In just four modules, you’ll discover the essential starting points to build a brand your customers can’t live without. Here’s an overview of what we cover in Brand Bootcamp 101.

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    MODULE 1:

    BRAND FOUNDATIONS

    What we cover:

    What is brand

    Building your brand reputation

    Branding beyond the logo

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    MODULE 2:

    CUSTOMER CONNECTION

    What we cover:

    Types of customers

    Turn product features into emotional benefits

    Tell your brand story

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    MODULE 3:

    BRAND VOICE & TONE

    What we cover:

    Brand persona

    Voice & tone

    Messaging guidelines

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    MODULE 4:

    CONTENT STRATEGY

    What we cover:

    The funnel

    Paid, owned, and earned channels

    Social platforms

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what to expect

30+ videos

Brand Bootcamp 101 is a comprehensive, self-paced course that guides you through the foundational elements of building a strong brand. In over 30 snackable, easy-to-follow videos, you’ll learn essential branding principles—from defining your brand’s purpose and understanding your audience to creating a memorable brand voice and implementing strategies that resonate. Each module provides actionable steps to help you build a brand that stands out, connects with customers, and drives growth. Perfect for business owners looking for a flexible, on-demand entry into brand building.

Digital workbook

The Digital Workbook is your hands-on guide to building a strong, cohesive brand. Designed to accompany each module, this workbook encourages you to capture key insights and outline brand decisions as you progress through the course. By the end, you’ll have a set of foundational brand guidelines—essential for keeping your brand consistent, making informed decisions, and supporting long-term growth. Perfect for owners and operators who want a practical resource to refer to as their brand evolves.

FREE 1-on-1 consultation

At the end of Brand Bootcamp 101, participants receive a free 1-on-1 consultation where we’ll review your completed workbook together. This session is your time to dive deeper, address any questions, and ensure your brand guidelines are set up to accomplish all your marketing and branding ambitions. We’ll chart the right course forward, helping you confidently continue your journey to building a standout brand.

✺ Frequently asked questions ✺

  • This course is for anyone looking to build a strong brand foundation. Whether you’re a startup founder, small business owner, or marketer, Brand Bootcamp 101 provides the essential tools to help you create a brand your customers can’t live without. No prior branding experience is needed—just a desire to make your brand stand out.

  • In Brand Bootcamp 101, you’ll learn the essential starting points of brand building, including defining your brand’s foundation, understanding your target audience, creating a unique brand voice, and implementing strategies that resonate across channels. This course gives you the tools to build a brand your customers can’t live without.

  • Brand Bootcamp 101 is an on-demand course, accessible anytime, allowing you to start building a clear, compelling brand that ensures your product reaches the right audience. Investing in your brand now helps you capture more market share and positions your business as the go-to choice for your customers. Take the first step toward building a brand your customers can’t live without.