When your work stops reflecting your potential,
it is time to build something that does.
Build a business around your experience. Do work that matters. Live a life you love.
I help high-performing professionals turn their experience into a business they love, bringing purpose back to their work and freedom back to their life.
You have worked hard to build a successful career. But somewhere along the way, the meaning started to fade.
The impact you once felt is harder to see. You know you are capable of more, but the next step feels uncertain, and starting over at another job is not the answer.
You are not alone. And you are not stuck.
There is another way forward.
✅ Build a Business Around Your Experience
✅ Do Work That Feels Purposeful and Fulfilling
✅ Create the Freedom to Live Life on Your Terms
Your Work Deserves to Feel Complete.
You’ve built a great career.
Now it’s time to build your future.
You know how to succeed inside someone else's company.
But you’re tired of wasted effort.
You want more freedom. More purpose. More ownership of your work and life.
The real problem isn't your ability.
It's the lack of a clear path to turn everything you know into something you control.
Without a plan, even the most talented professionals stay stuck.
You already have what you need. You just need a method to move forward.
Your Work Deserves Purpose and Meaning.
When you build someone else’s dream, it’s easy to lose sight of your own.
It’s time to create work that feels like yours — and a life that does too.
I'm Brian Button, and I help career professionals
turn their expertise into businesses they LOVE.
I know what it feels like to build a successful career on paper but still feel like you are lacking purpose in your work.
I spent over a decade building brands like Lyft, DoorDash, and Instacart. But at the end of the day, I felt empty.
I was busy but not fulfilled, solving endless problems but rarely making the impact I knew I was capable of.
(I often joked that my role was closer to “firefighter” and “janitor” rather than Creative Director of Brand Marketing.)
The work was constant, but the meaning behind it started to fade.
I spent my days grinding, but the needle hardly moved. I was always busy but rarely productive.
It wasn’t a lack of effort. It was a lack of impact.
I knew I was meant for more, and I realized I needed to build something of my own to find it.
Here’s how I can help you do the same:
Partnership Focused on Real Results
I don’t just hand you a framework and send you on your way.
I work with you as a strategic partner, helping you build a business that fits your strengths, connects with the right audience, and is designed to perform and scale.
This is done-with-you, hands-on work, tailored to you, built to last, and focused on results you can feel.
Frameworks Designed for Growth
With over 15 years of hands-on experience growing brands like Lyft, DoorDash, and Instacart, I bring proven strategies and straightforward frameworks, developed through the realities of scaling businesses from startup to household name.
These frameworks are built to help you turn your skills into a business that stands out, grows with purpose, and feels fully yours.
Strategy Built for Sustainable Success
I help you cut through the noise, skip the shiny tactics, and focus on real strategies that build businesses meant to scale and last.
This is not about chasing algorithms or scrambling to reinvent yourself every few months.
It is about creating a strong foundation around your strengths, solving real problems, and launching with clarity, not chaos.
You already have the experience.
Now you have a partner who can help you turn it into work that matters.
Now that I'm not stuck in back-to-back meetings (that should have been emails), I finally have time to take fancy headshots where I just stare meaningfully into the distance.
Oh Great, Another Coach
Promising "Guaranteed Success."
Here we go again, you’re probably thinking.
And once your eyes finish rolling, let me tell you why this is different.
Because I fell for every coaching trick in the book.
The silver bullets. The secret formulas. The promises of overnight success that was too good to be true. Rather than making progress, I was spread too thin chasing all these miracles. In trying to gain time and earn money, I ended up wasting both.
And I don’t want that happening to you.
I don’t believe in shortcuts, magic frameworks, or forcing your experience into someone else's system.
I meet you where you’re at and together we build something real: a business that reflects your strengths, creates real impact, and grows sustainably over time.
Simple strategies. Straightforward guidance.
A real foundation you can trust, not just another shiny distraction.
The 4M Framework: Your Path to Purposeful Growth
You already have the skills and experience.
This is about channeling them into a business that delivers the freedom, fulfillment, and ownership you have been working toward.
Here is how we’ll do it:
MONEY:
Leverage What’s Already Working
We find the strengths and results you already have — and build your positioning around them.
MONETIZATION:
Create Offers That People Are Ready to Buy
We design offers that solve real problems. You move from chasing clients to attracting them.
MARKETING:
Build Trust That Drives Revenue
We build simple, strategic marketing that positions you as the obvious choice, not just another option.
MASTERY:
Build a Business That Grows With You
We implement and refine what we build so your business scales sustainably. Move from scrambling to leading.
This Is For You If:
✅ You’re a senior director (and above) who has built a meaningful career
✅ You have specialized expertise and want to build around what you do best
✅ You have the resources to invest in building a business that feels like yours
✅ You’re tired of chasing tactics and ready for a real, sustainable path forward
✅ You’re willing to take action, trust the process, and build something that lasts
This IsN’t For You If:
❌ You’re early in your career or still figuring out what you want to do
❌ You’re unwilling or unable to invest financially in building your next chapter
❌ You’ve jumped between unrelated roles without developing a specialized skillset
❌ You’re looking for a quick fix, a magic bullet, or a done-for-you solution
❌ You’re not ready to invest in your growth or commit to a real transition
What Happens If You Keep Your Day Job?
You keep showing up.
You keep checking boxes.
But over time, something much harder to fix starts to happen.
You stop speaking up.
You start fading into the background.
You resent the people around you who - your very own colleagues.
You start poisoning the well you used to believe in.
You stop recognizing the person you are becoming.
The longer you stay stuck, the more you lose yourself.
The what-ifs get heavier.
The bitterness grows.
The distance between who you are and who you wanted to be just gets wider.
This is the real cost of staying where you no longer belong.
You haven’t come this far just to survive. You’re meant for more.
You deserve to thrive — to build something that brings you back to life.
Something that feels like yours, through and through.
Ready to Build What You Were Meant For?
Imagine waking up each day knowing your work matters, because it's fully yours.
Imagine building a business that feels aligned with your strengths, your purpose,
and the life you want to live.
No more pouring your energy into someone else's agenda.
No more wondering if this is all there is.
You've already built the skills.
You've already put in the work.
Now it's time to build the future you deserve.
You're closer than you think.
You've already got what you need, you just need a clear plan and the right guide.
Let's build your next chapter.
The first step is simple:
Book a discovery call so we can start building your path to purpose and freedom.
A business that feels like yours, and a life you love, is within reach.
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