When I joined, there was no source of truth. No best practices. Not even a stance on the Oxford comma (gasp).
That’s when I knew the work was cut out for me.
What followed was countless hours, sharp-eyed feedback, and the creation of some pretty solid guardrails for how to bring the DoorDash brand to life—with clarity, consistency, and a little wit where it counts.
Dashers have always been the heartbeat of DoorDash, and the brand had to reflect that.
Working closely with the head of Dasher, we built a brand system that put their experience front and center. The result? A playbook that turned heads and raised the bar across the industry.
